MARCH 2010

The red dot design award is given for high quality design. It is an international mark of quality, awarded by an international jury only to products whose unique design marks them out as clearly different from comparable products.The jury assesses the products on the basis of innovation, functionality, ergonomics, the environment and user-friendliness.This year’s jury had to decide between 4,525 products from 1,636 companies in 57 countries.

HÅG’s Futu is an elegant task chair that looks impressively simple from the outside, but has all functionality built inside the chair.The details have been perfected over several years’ development and the chair is now being launched internationally. “For HÅG, the red dot award is a recognition for long term design strategy,” says Christian Lodgaard, director of Research & Development. “We are being rewarded for many years of design effort, in which balanced seating comfort, quality and eco-friendly solutions have been the very cornerstones of the design philosophy.”

“We are pleased and proud to have won the red dot award: product design.This award is proof that innovation is absolutely essential to be the best. Our design philosophy is impor tant in helping us create new and lasting competitive advantages, and this prestigious award is very encouraging” says CEO Lars I. Røiri.“Sales of the HÅG Futu have exceeded all expectations and this chair has helped us break into new markets, as well as gaining greater acceptance among important target groups, such as designers and architects.That makes it especially satisfying to receive such international recognition,” he concludes.

The HÅG Futu has already won several awards, including the Norwegian Design Council’s Award for Design Excellence and Environmental Award.

The official presentation of the red dot design award will be in Essen in Germany on 5 July.